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Let me be upfront: losing our clinic signage was genuinely frustrating. One of the reasons we chose our current space on the Northern Beaches was its location on a busy road with high traffic volume. We’re talking thousands of cars driving past every day. That signage felt like a no-brainer — a constant, passive marketing presence we didn’t even have to think about. And then, through a dispute with the Owners Corporation, it was gone. Was I annoyed? Absolutely. Did it affect

If you've ever wondered why your clinic's website isn't showing up on Google, the answer is almost always the same: you're either targeting the wrong keywords, or you're not targeting any at all. Keyword strategy doesn't have to be complicated. Here's a simple framework that works — and that we use in our own podiatry business every single day. Start With What You Actually Treat The most important first step is also the simplest: write down the key condition or service you wa

The Numbers Don't Lie When the economic conversation gets louder, when people are watching their spending, questioning big decisions, and generally feeling uncertain about what's ahead—a lot of clinic owners start questioning their marketing budgets too. We get it. But here's what we're seeing at our own clinics right now, and why we think it tells a different story. In March, Sydney Foot Solutions welcomed 78 new patients. In April, 61 new patients walked through the door. M

I want to talk about something that I suspect a lot of clinic owners are quietly thinking about right now but maybe not saying. The economy feels uncertain. And if you're running an allied health practice, you're probably noticing it, in your booking patterns, in the conversations you're having, or just in that low-level hum of anxiety that comes with being a business owner when the news doesn't feel great. I feel it too. And I want to share something personal with you today